Glitching, Justin Bieber & Hatsune Miku

I am perhaps a little bit apprehensive of the rise of ‘humanoids’. But, in reality, how is Hatsune Miku any different from someone like Justin Bieber? Both shown through videos on a screen and audio through a speaker. This is where we see the fine line between craft and commodity.

Justin Bieber – A commodity, untouchable and unchangeable.

Hatsune Miku – A craft, where her audience can buy and contribute to the product.

Hatsune Miku’s creators have allowed the audience creative freedom. By purchasing the software, they can create their own songs and, therefore, influence the message of the product. They are both consumers and producers.

This is the development of craft in the digital age. As a result of new mediums, we have a movement towards collaborative experiences where everyone can influence production.

Another example of digitally enabled craft is glitching.

Glitching and creating purposeful ‘mistakes’ embodies authenticity that is becoming increasingly more desirable in the post-industrial society.

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Perhaps this is due to what we infer of the artistic value. Unpredictability? Connotations? Like getting all warm and fuzzy reminiscing on our past technology as discussed in the YouTube video below.


The ability to manipulate content has dissolved the boundaries between conception and production. Digital craftsmanship is not certain, it is of risk.


7 thoughts on “Glitching, Justin Bieber & Hatsune Miku

  1. I really like way you conveyed the information. This sentence stood out to me, “…what we infer of the artistic value” has been evolving over the years due to technological advances like the software that brought us Hatsune Miku. We see this change in our world specifically where the consumer is given the opportunity to be the producer as well. Produser, a term I learned in a Bcm110 lecture, means the consumer is also the producer. It is becoming more present in the entertainment industry with humanoids. I think this is going to change the way we take in our entertainment because we have more artistic control over what we see or listen to. This is comparable to a theatrical production, I believe a production has the capability for the actors/directors to be “produsers”. They are consuming the script that the was written but producing the actual performance. The message can be change by the lighting, blocking on stage, and tone of voice, etc.

    Liked by 2 people

  2. You have really captured how the vocaloids are such a development in technology. Because of this advancement, us as the audience are also collaborators with the musician. You are saying that there is a fine line between the commodity and the craft, however because of the audience being the producer, I believe that the fine line begins to turn almost solid. Especially with musicians like Justin Bieber, who have their own intellectual property on there music, thus we aren’t even allowed to remix or glitch the product without it being illegal. Although, without these commodities we aren’t able to appreciate and admire the technological craft of the vocaloid.

    Liked by 1 person

  3. I enjoyed reading your blog post on this week’s lecture! Try adding a small description of what the added video is about. Rather than just having it at the end without an explanation as to it’s importance. Really great point of view on the topic though.
    – Ash x

    Liked by 1 person

  4. Great blog and love the glitched gif (love tyler the creator way too much not to). I liked the comparison of Justin as an untouchable commodity whereas, with this new world of craftsmanship and Hatsune Miku, everybody can become a modifier. It’s very comparable to the open source and closed source community. What are your thoughts on this new rise? Would love to hear your thoughts. Here’s a really good read on craft vs Commodity https://customersandcontent.com/2014/06/10/responding-to-craft-vs-commodity/.
    Regards dale

    Liked by 1 person

  5. For someone who began the BCM112 subject late, you’re doing a pretty damn good job at this…
    Commendable flow of content and persuasive ideas! Loved the comparison between Hatsune Miku & Justin Bieber- suggesting that Miku is a digital formed craft, which permits the consumer the creative freedom they desire. Whilst Bieber is a commodity that cannot be manipulated by his audience. To effectively support this notion, you encapsulated the concept that our contemporary audience, are much more than users & observers, rather contributors and producers of our own content and crafts. Your entire explanation tied in well with your thesis: ‘how is Hatsune Miku any different from someone like Justin Bieber? Both shown through videos on a screen and audio through a speaker. This is where we see the fine line between craft and commodity.’ An excellent analysis between analog and digital materials, and the possibilities made possible through digital transformations! Loved your remediation which depicted the beauty of glitch art, and how this medium effectively engages an audience, whilst portraying its message. I believe that our ability as an audience, to produce and contribute our own personal additions through digital craft is an excellent form of expression. It’s a much more engage-able way of participating in what we our passionate about. Whilst really paving the way for future craftsmanship through digital mediums. What are your thoughts?
    Great work!

    Liked by 1 person

  6. The way you have summarised such complex information is great! You have made it very easy for anyone to read and very clear to understand. The comparison that you made between Justin Bieber and Hatsune Miku made it more relatable to understand. You have embedded great clip art and Youtube videos that makes the page very welcoming and interesting! A very enjoyable read, good job 🙂


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